NAB Show 2026 – AI, Vertical Video, and Agentic AI Dominate Broadcasters’ Discussions

Published on 6 月 26, 2026 2 min read
NAB Show 2026 – AI, Vertical Video, and Agentic AI Dominate Broadcasters’ Discussions

Vertical Video Integration Vertical films were part of the show-floor discussions, but it wasn’t about simply how to “flip an image on its side.” Rather, the talk centered on how to switch and compose shots for both horizontal and vertical use and then add multilayered graphics that will work in both 16:9 and 9:16 .

Among the standouts in this area were Amazon Web Services (AWS), which showcased its new Elemental Inference, which creates vertical cuts using AI and the power of AWS Cloud . FOR-A demonstrated viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered globally by FOR-A and powered by NVIDIA AI infrastructure. The solution’s GoVertical! feature provides real-time auto tracking and AI-aided 9:16 autocropping for live streaming to mobile platforms .

Agentic AI A good example of the use of agentic AI could be found in the TVU Networks booth which showcased “TV Cortex,” a service that uses agentic AI to aggregate and manage the audio and video content used to create news stories . TVU Networks President Paul Shen said TV Cortex is intended to augment human productivity, not to replace it. If used effectively, the system frees up producers and editors to focus more on the creative aspects of news production .

“TV Cortex leverages agentic AI, deploying a hierarchy of master and subordinate agents that dynamically scale to handle the volume and complexity of incoming stories,” Shen said .

AI in Advertising and Production ENCO showcased the use of AI in advertising and sales, demonstrating how its SPECai can generate client spec spots using multiple scripts, different background music, and dozens of voices, allowing a spec spot to be produced for a client in just seconds . Deepdub uses AI and human intervention for quality control, analyzing entire movies and replacing original dialogue in any of dozens of languages in a fraction of the time and at a fraction of the cost .

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